Today's focus: Collections — free the cash trapped in craft & trade terms. The day's plan leads; the rest of the week follows.
Your daily value-creation plan, cash-first — every goal sized and owned. Check goals off to feed the bridge; open ▸ play & evidence on any card for the steps and the numbers.
Themed cash-first · grounded in Stark's governed data · enterprise value at 10× profit (assumption)
Target this week: £4m cash + +£10.1m profit (≈ £101m enterprise value). Captured rises as goals are checked off below.
Leading indicators · one number, the action it implies
Peter Marino Architect alone is £5.2m (3.2%). Concentration is low — defend the marquee accounts and widen the next tier.
Too many designers buy a single house. Lead cross-house attach in the showroom to turn one-off specification into business that re-orders.
Custom-rug lead times average 14.5 weeks vs a 12-week target; 3,200 orders & pieces are in production. Add atelier capacity before the demand lands.
£4.2m (Peter Marino Architect) and £3.6m (Four Seasons) are sitting in Proposal. Enforce dated next steps before they age out.