SStarkExecutive Cockpit
Daily Briefing● Live · governed data

Friday, June 19, 2026

Today's focus: Reviewscore outcomes, reset the bridge. The day's plan leads; the rest of the week follows.

Cash target
£4m
Profit target
+£10.1m
Live market
Pulling live fibre, commodities & FX…

Your daily value-creation plan, cash-first — every goal sized and owned. Check goals off to feed the bridge; open ▸ play & evidence on any card for the steps and the numbers.

Revenue YTD
£165m
▲ 10% vs last year
Blended GM
55%
luxury gross margin
EBITDA margin
18.2%
£30m profit
Open AR
£25.3m
55d to collect
Stuck proposals
2
£6.6m deciding
Pipeline
£248m
incl. £36m cross-house

The week ahead · CEO value-creation plan

Themed cash-first · grounded in Stark's governed data · enterprise value at 10× profit (assumption)

Cash to unlock · collections
£3.2m
+£0.3m/yr carry saved
Profit · margin & integration
+£10.1m
≈ £101m enterprise value
Cash out · supplier terms
£0.8m
modeled, paying to terms
Growth · cross-house at stake
£36m
£9m weighted (25% won)
Value-creation bridge · this week
£0m captured of £14.1m target · 0%

Target this week: £4m cash + +£10.1m profit (≈ £101m enterprise value). Captured rises as goals are checked off below.

Friday scorecard · today
0/1 achieved · 0%

The week, day by day

Score the week's bridge — rate every committed play worked / neutral / failed
Close the loop on each goal; carry the misses into next week's plan.
CadenceWeekly
🎯 Target: 100% of committed decisions rated by end of Friday.
⏱ Why now: Friday close-out is what turns a plan into a tracked value-creation bridge week over week.
👤 Owner: CEO · Leadership team

Signals to watch

Leading indicators · one number, the action it implies

🏛 Designer Account 360
Top 10 = 18.3% of revenue

Peter Marino Architect alone is £5.2m (3.2%). Concentration is low — defend the marquee accounts and widen the next tier.

🔁 Repeat-Designer Revenue
70% repeat vs 74% target

Too many designers buy a single house. Lead cross-house attach in the showroom to turn one-off specification into business that re-orders.

🧶 Craft Delivery
On-time craft delivery 91.5%

Custom-rug lead times average 14.5 weeks vs a 12-week target; 3,200 orders & pieces are in production. Add atelier capacity before the demand lands.

Specification Velocity
Proposals are the slowest stage

£4.2m (Peter Marino Architect) and £3.6m (Four Seasons) are sitting in Proposal. Enforce dated next steps before they age out.