SStarkExecutive Cockpit

Account Master · Golden Record

The single view of the designer account Stark didn't have — the same account, mastered in every acquired brand's system, resolved into one.

The Stark Group · FY26 (modeled)
Luxury to-the-trade — designers & architects only (no retail)
670 employees · 12+ US sites · 8 countries
Executive read· the answer, then the moves

24 fragmented records across 6 source masters resolve to 10 golden records — a 58% duplicate rate collapsed on merge. Reconcile the 7 accounts with conflicting payment terms to stop cash leakage and unlock the 9 cross-house accounts.

10 of 24 records resolved to golden · 14 duplicates collapsed · 7 term conflicts open

Do now — ranked by urgency
  1. 1
    Reconcile 7 accounts with conflicting payment termsAct now
    Why it matters

    The same designer account sits on Net 30 in one brand and Net 60 in another across 7 accounts — direct cash leakage and credit risk a single master removes.

    What's driving it
    • 7 accounts carry conflicting terms
    • 58% duplicate rate across 6 systems
    FYI
    • Conflicts surfaced to credit and sales
    • Total exposure netted across brands
  2. 2
    Collapse the 14 remaining duplicate recordsWatch
    Why it matters

    24 raw records reduce to 10 golden — finishing survivorship gives every team one account, one team, one set of terms.

    What's driving it
    • 14 duplicates collapsed on merge (58%)
    • 24 records across 6 source masters
    FYI
    • Match → merge → survive → reconcile
    • Borderline matches queued for a steward
  3. 3
    Activate 9 cross-house accounts for cross-house attachOpportunity
    Why it matters

    9 golden records are already served by ≥2 brands — the resolved master is the cross-house base no brand system could see alone.

    What's driving it
    • 9 accounts served by ≥2 brands
    • 10 golden records mastered
    FYI

    Golden record is the join key for Designer Account 360 and Cash 360

🧩 Operate the houses & showroomsStep 6 of 7 · resolve the golden account (MDM)Integration 360Quote / Order 360All journeys
🌐 Enterprise 360 modules· on Customer MasterBrowse all 31 views ▾
● LiveBuilt forSales / National Accounts· one account, one teamCredit / Finance· one set of terms & exposureData / MDM· dedupe & survivorship

Every acquisition brought its own account list, so Peter Marino, Kelly Wearstler and Four Seasons each exist several times across the brand systems — with different names, IDs and even payment terms. Until they're resolved, no one can see the true relationship, total exposure, or cross-house base. This is the golden record AI builds on top of the mesh.

Data backing: customer_source (brand CRM/order-system fragments) · entity resolution · survivorship rules
6
Source masters
brand CRMs / order systems
24
Raw account records
across all systems
10
Golden records
after AI resolution
58%
Duplicate rate
collapsed on merge
9
Cross-house accounts
served by ≥2 brands
7 customers carry conflicting payment terms across systems — the same buyer on Net 30 in one brand and Net 60 in another. That's direct cash leakage and credit risk a single master removes.
One account, every system

Pick an account → see its fragments merged

The ★ master survives; the rest merge with a match confidence. Conflicting terms are flagged in red.

Customers · # source records
★ Golden record

Peter Marino Architect (representative)

resolved from 4 source records · master = Stark CRM
Consolidated AR
£3.8m
Survivorship terms
Net 30
Sources merged
4
Term conflict
Yes — review
Match confidence
93%
Source records merged into the golden record
Source systemName as storedIDTermsARMatch
Stark CRMPeter Marino Architect PLLCACCT-20231Net 30£1.4mmaster
0Scalamandré legacyPeter Marino Arch.SCA-4471Net 45£1.0m95%
0Old World WeaversP. Marino StudioOWW-2208Net 30£800k92%
0Fort Street StudioMarinoFSS-882Net 60£600k86%

Conflict: payment terms differ across systems (Net 30 vs Net 45 vs Net 60). Survivorship keeps the master's Net 30; the others are flagged for credit to reconcile — exactly the kind of leakage a single view removes.

Cross-house signal: Peter Marino Architect (representative) is served by 4 Stark brands. That's a relationship to coordinate (one account team, one set of terms) — and a cross-house base already inside the house.

How AI builds the golden record

Match → merge → survive → reconcile

1 · Match

Fuzzy + LLM matching on name, address and tax ID links 'Peter Marino Architect PLLC', 'Peter Marino Arch.' and 'P. Marino Studio' to one entity — with a confidence score, not a blind merge.

2 · Merge

Records above the confidence threshold collapse into one; borderline matches are queued for a human steward.

3 · Survive

Survivorship rules pick the winning value field-by-field (most-recent, most-complete, or the governed source) to form the golden record.

4 · Reconcile

Conflicts — different terms, duplicate AR — are surfaced to credit and sales, and total exposure is netted across the brands.

The golden record is the join key for everything else: it lets Designer Account 360 show one account, Cash 360 net one exposure, and the cross-house engine see that an account already buys from two brands — the same entity-resolution layer that powers the showroom-grain and quote views.