SStarkExecutive Cockpit

Value & Stewardship

The family ownership lens — what underpins long-term enterprise value: normalized earnings, the value bridge, deleveraging, continuity and the quality items that protect the house.

The Stark Group · FY26 (modeled)
Luxury to-the-trade — designers & architects only (no retail)
670 employees · 12+ US sites · 8 countries
Executive read· the answer, then the moves

At an illustrative 11× multiple, run-rate EBITDA of £33m frames £363m of enterprise value and £341m of equity value for the Stark family. The £8m run-rate-vs-reported gap is worth £88m of value, so keep the earnings quality defensible and close the Responsible-sourcing audit across mills/ateliers workstream.

4 of 4 headline metrics improving vs prior · still off target: Adjusted EBITDA £30m vs £33m, Free Cash Flow £14m vs £18m, Designer-Account Retention 108.0% vs 112.0%

Do now — ranked by urgency
  1. 1
    Defend the £8m run-rate-vs-reported EBITDA gapWatch
    Why it matters

    Enterprise value is built on run-rate, not reported — at 11× that £8m gap is worth £88m of value for the family.

    What's driving it
    • Run-rate £33m vs reported £25m
    • Adjusted (defensible) £30m
    FYI
    • Enterprise value £363m; gross debt £15m
    • Owner: CFO
  2. 2
    Close the lowest stewardship item — Responsible-sourcing audit across mills/ateliers at 68%Watch
    Why it matters

    The lowest-% workstream is the top value risk: Fibre/atelier audits rolling out; ESG narrative.

    What's driving it
    • Responsible-sourcing audit across mills/ateliers at 68% (Sustainability)
    • Status: On track
    FYI
    • Leverage 0.5× → 0.1× ambition (ceiling 3×)
    • Owner: VP Sourcing & Craft
  3. 3
    3 hospitality accounts running DSO > 60 daysWatch
    Why it matters

    Targeted collections on £0.9m; tighten deposit/milestone terms on long hospitality projects.

    What's driving it
    • DSO
    • Signal: Alert
    FYI

    Rosewood (62d), Mandarin Oriental (59d), embassy/institutional (64d) lifting blended DSO to 55d.

  4. 4
    Silk / fine-wool input costs firmingWatch
    Why it matters

    Lock forward fibre where possible; reprice bespoke quotes for the new cost band.

    What's driving it
    • Gross Margin
    • Signal: Alert
    FYI

    Fibre prices up; risk to Custom Rugs gross margin if not passed through.

💠 Value & stewardshipStep 7 of 7 · enterprise value & what stewards itBrands & Houses 360Journey complete ✓All journeys
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● LiveBuilt forThe Stark Family· long-term enterprise valueCFO· normalized EBITDA & debtGovernance / continuity· is the house well-run?

The cockpit is strong day-to-day — but this is the ownership lens. It cuts through to what long-term value actually turns on: debt, normalized earnings, the enterprise value that accrues to the Stark family, and the quality items that keep the house resilient. At an illustrative 11× multiple, run-rate EBITDA of £33mand £15m of gross debt frame the whole picture.

Data backing: ebitda_runrate (QoE ladder) · equity_bridge (EV→equity for the family) · debt_tranche · debt_paydown (deleveraging) · cohort_churn (retention J-curve) · exit_readiness (stewardship checklist)
Enterprise value
£363m
11× run-rate (illustrative)
Equity value (family)
£341m
held privately
Run-rate EBITDA
£33m
the value base
Net debt now
£15m
Q2 FY26 (act)
Current leverage
0.5×
ceiling 3×
Adjusted EBITDA
£30m
defensible
Quality of earnings

What underpins enterprise value

Reported → add-backs → Adjusted → unbanked integration → annualize → leakage → Run-rate normalized.

Reported EBITDA
£25m£25m
QoE add-backs (acquisition, systems, one-time)
+£5m£30m
= Adjusted EBITDA
£30m
Unbanked run-rate value (in-flight integrations)
+£2.5m£32.5m
Annualize part-year acquisitions (Fort Street)
+£1.5m£34m
Dis-synergy / leakage haircut
£1m£33m
= Run-rate normalized EBITDA
£33m

So what: enterprise value rests on run-rate, not reported — the gap is £8m of EBITDA. At the illustrative 11× multiple that gap is worth £88m of enterprise value, which is exactly why the earnings-quality bridge has to be defensible.

Enterprise-value bridge

What accrues to the family

Enterprise value → less net debt → less notional advisory costs → Indicative equity value, held privately by the Stark family.

Illustrative enterprise value (11.0× × £33m run-rate)
£363m£363m
Less: net debt (~0.5×)
£15m£348m
Less: notional advisory / transfer costs (~2%)
£7m£341m
= Indicative equity value
£341m
Memo: held privately by the Stark family
+£0m£341m
= Enterprise value for the family (illustrative)
£341m

For the family: at an illustrative 11× on £33m run-rate EBITDA, net debt and notional costs take £22m off the top, leaving £341m of indicative equity value held privately. Illustrative only — Stark is family-owned and not for sale; this frames the value the family is stewarding, not a transaction.

Deleveraging path

Leverage 0.5× → 0.1× ambition

Quarterly FCF sweep pays down the term loan; EBITDA growth does the rest. Self-imposed ceiling is 3×.

PeriodBeg debtFCF sweepEnd debtEBITDALeverageKind
Q2 FY26 (act)£18m£3m£15m£30m0.50×Actual
Q3 FY26£15m£2m£13m£31m0.42×Forecast
Q4 FY26£13m£3m£10m£33m0.30×Forecast
Q1 FY27£10m£2m£8m£34m0.24×Forecast
Q2 FY27£8m£2m£6m£35m0.17×Forecast
FY27 ambition£6m£2m£4m£36m0.11×Forecast
Capital structure

Debt stack — £15m gross debt

A modest senior term loan dominates; revolver headroom and showroom/equipment leases round out a conservative, family-owned structure.

TrancheKindBalanceRateMaturityNote
Senior bank term loanTerm£12mSONIA + 250 (≈7.0%)2029-06Funds acquisitions (Fort Street) & showroom build-outs; conservative.
Property / equipment leasesLease£5m≈6%rollingShowroom leases & loom/finishing equipment.
Revolving credit facilityRevolver£4mSONIA + 2252028-06£20m facility; mostly undrawn = working-capital headroom.
Cash & equivalents (offset)Cash£-6mCash on hand nets debt down to ~£15m (≈0.5× EBITDA).
Repeat-trade durability

Cohort retention J-curve

Designer-account retention dips at year 1 on integration, then recovers on cross-house attach.

CohortAcquiredNRR at acqNRR yr 1 (dip)NRR nowYr-1 churnNote
Old World Weavers199298%96%112%7%Long-integrated; cross-house attach drives expansion.
Stark Studio Rugs201497%95%110%8%Stable base; bespoke reorders lift expansion.
Hinson & Grey Watkins201796%94%106%9%House-of-Scalamandré brands; steady.
Scalamandré / House of Scalamandré201795%92%107%10%Mid-late recovery; cross-house selling building.
Ashley Stark Home202196%91%102%11%Recovering; lifestyle line still being absorbed.
Fort Street Studio202594%92%95%9%Earliest; watch the base through integration.

Integration dips the base in year one, then cross-house attach recovers it above 105 — except Ashley Stark Home and Fort Street Studio, still in the trough and the one soft spot to watch in the repeat-trade story.

Stewardship readiness

Quality checklist by workstream

The top value risk is the lowest-% item — Responsible-sourcing audit across mills/ateliers (68%): Fibre/atelier audits rolling out; ESG narrative.

Financial
Clean management accounts + QoE-style pack
FY25 closed; run-rate bridge built. · CFO
80%
On track
Normalized run-rate EBITDA defensible
Unbanked integration value needs support. · CFO · FP&A
72%
On track
Integration
All houses on common order/ERP system
Fort Street / Ashley Stark not yet cut over — top risk. · COO · Integration PMO
74%
Behind
Customer master fully resolved (one golden record)
~150 Ashley Stark Home duplicates open. · Data · MDM
70%
Behind
Commercial
Repeat-trade quality pack (retention, mix)
Strong story; cohort J-curve to explain. · VP Sales (Drew Olson)
85%
On track
Brand / IP
Brand marks & archives consolidated, no open litigation
Heritage archives (OWW, Scalamandré) catalogued. · General Counsel
86%
On track
Sustainability
Responsible-sourcing audit across mills/ateliers
Fibre/atelier audits rolling out; ESG narrative. · VP Sourcing & Craft
68%
On track
Operations
On-time craft delivery & lead-time program
Lead-time reduction underway; tracked in Site 360. · COO
78%
On track