SStarkExecutive Cockpit

Control Tower

The apex — one cross-enterprise command center. Sense what changed, decide the highest-impact moves, act across every domain.

The Stark Group · FY26 (modeled)
Luxury to-the-trade — designers & architects only (no retail)
670 employees · 12+ US sites · 8 countries
Executive read· the answer, then the moves

£12m of profit and £4m of cash are in play across the house right now — concentrated in £97m of acquired revenue not yet absorbed and £5m of AR over 60 days late. Run the ranked queue top-down: finish integration, then free the trapped cash.

6 of 6 headline metrics improving vs prior · still off target: Total Revenue £165m vs £178m, Growth + Margin Score 28 vs 30, Adjusted EBITDA £30m vs £33m

Do now — ranked by urgency
  1. 1
    Save the at-risk repeat-designer bookWatch
    Why it matters

    ≈ £10m prize — the retention move with the highest pound impact in its domain.

    What's driving it
    • Retention · defend
    • £10m at stake
    FYI

    Owner: Showrooms · Account teams

  2. 2
    Custom Rugs lead times stretchingWatch
    Why it matters

    Add atelier capacity (Nepal/Thailand); stage sample-to-loom earlier on marquee projects.

    What's driving it
    • On-Time Craft Delivery
    • Signal: Alert
    FYI

    Hand-knot atelier capacity tight; on-time craft delivery 91.5% vs 95% target as Fort Street ramps.

  3. 3
    Fort Street integration behind planWatch
    Why it matters

    Hold the 90-day integration plan; absorb onto common order/PIM systems.

    What's driving it
    • Acquisition-Integration Realization
    • Signal: Alert
    FYI

    Acquisition-integration realization 74% blended; Fort Street at 35% integrated (newest deal).

  4. 4
    Cross-house whitespace under-convertedWatch
    Why it matters

    Drive carpet↔fabric↔rug attach via showroom & account teams.

    What's driving it
    • Cross-House Whitespace
    • Signal: Alert
    FYI

    Many designer accounts buy one house only; £36m cross-house whitespace identified.

🧵 Craft, heritage & designStep 1 of 5 · sense design-market & craft signalsAI AgentsAll journeys
🌐 Enterprise 360 modules· on Control TowerBrowse all 31 views ▾
● LiveBuilt forCEO· run the whole house liveExec team· one prioritized action queueThe Stark Family· state, risk and what's moving

The apex view that sits over every 360. It reads them all, ranks the moves by pound impact, and shows what changed — £12m of profit and £4m of cash in play across the house right now.

Data backing: every governed domain — kpi · ar · brand · renewal · quote · workforce · alert · signal
LiveState of the enterprise
Revenue
£165m
▲10%
Adj. EBITDA
£30m
18.2%
Repeat-trade rev
£116m
70% mix
DSO
55d
tgt 48d
Net debt/EBITDA
0.5x
ceiling 3.0x
Growth + margin
28
tgt 30
Sense

What changed — external signals

Design-press, trade & commodity triggers that create demand or risk.

AD100 studio wins major luxury hotel commission · Peter Marino Architect (representative) · 2026-05-22
Four Seasons announces multi-property renovation programme · Four Seasons (representative) · 2026-05-10
Charleston design district draws luxury studios south · US Southeast · 2026-05-04
Silk & fine-wool prices firm on tight supply · Silk filament suppliers (China/India) · 2026-04-28
Pierre Frey expands US to-the-trade showroom network · Pierre Frey · 2026-04-19
Market Intelligence →
Sense

Smart alerts

AI-detected, persona-routed across the enterprise.

Custom Rugs lead times stretching
CEO · On-Time Craft Delivery
Watch
Peter Marino commission → £4.2m opportunity
CEO · Pipeline
Opp
3 hospitality accounts running DSO > 60 days
CFO · DSO
Watch
Working-capital discipline holding
CFO · Net Debt / EBITDA
Opp
Silk / fine-wool input costs firming
CFO · Gross Margin
Watch
Fort Street integration behind plan
BOARD · Acquisition-Integration Realization
Watch