One house, three reconciling structures — the management org, the brand houses, and the legal entities behind every transaction.
A roll-up is never one clean tree. Stark is one house of brands seen three ways — who reports to whom (org), which brand sells the work (house), and which legal entity books it (entity, e.g. Stark Scalamandré Fabric LLC). They only reconcile through the showroom, which is why the same acquisition shows up as a house here, a leader there, and a data-grain gap on the map.
Pick a product house (e.g. Custom Rugs) or a brand (e.g. Stark Studio Rugs) to see the showrooms underneath and how much of the money is showroom-grain actual vs area-allocated.
0% is showroom-grain actual; the rest is area-allocated from area/region postings while integration completes — shown as an estimate, reconciled to the area total.
| Showroom | Region | Revenue | Repeat rev | Grain | Recording |
|---|---|---|---|---|---|
| Charleston, SC | US Southeast | £13m | £8m | 78% | Allocated |
CEO → product-house leads + corporate functions. Note: Fabrics & Textiles is run through the House of Scalamandré president.
Each acquired brand is also a legal entity that books revenue (e.g. Stark Scalamandré Fabric LLC); the colour rail is its product house, the badge its integration state.
Founded 1938 (Arthur & Nadia Stark) — the platform brand: carpet, broadloom, custom rugs.
Rug line; new Charleston showroom (May 2026).
Painterly hand-knotted silk-rug atelier (Provisor & Davis); acquired Nov 20, 2025; India/Nepal/Thailand production.
Fabrics; acquired 1992 from Iris & Carl Apfel (OWW founded 1950).
Stark merged its fabric/wallcovering division with Scalamandré Jan 2017 (Stark Scalamandré Fabric LLC).
House-of-Scalamandré fabric/wallcovering brand.
Represented home/lifestyle brand; integrating onto common systems.
House-of-Scalamandré wallcoverings.
A single order is booked by a legal entity, sold under a brand house, owned by a house lead, and delivered from a showroom in a region. Entity resolution keeps them tied.
Entity resolution maps each legacy entity/brand/showroom code to one node, so a number can roll up by any lens — by leader, by house, by product house, or by geography — and still tie to the same total. Where a recent entity still books at region level, the showroom and house figures are allocated and flagged, not invented.