SStarkExecutive Cockpit
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Showroom 360

The operational twin — for one showroom: its order book, craft-delivery health, sample-library & service, craft quality, repeat-trade base and atelier sourcing, with the data grain that says how bankable its P&L is.

The Stark Group · FY26 (modeled)
Luxury to-the-trade — designers & architects only (no retail)
670 employees · 12+ US sites · 8 countries
Executive read· the answer, then the moves

7 of 12 showrooms report at true showroom-grain actuals — leaving £46m of revenue on softer grain. Convert the 5 estimated showrooms to actuals to make the operational P&L bankable, then mine the healthy base for cross-house attach.

6 of 6 headline metrics improving vs prior · still off target: On-Time Craft Delivery 91.5% vs 95.0%, Lead-Time Adherence 88.0% vs 92.0%, First-Quality Yield 96.0% vs 98.0%

Do now — ranked by urgency
  1. 1
    Lift the 5 soft-grain showrooms to showroom-grain actualsWatch
    Why it matters

    £46m of revenue sits on allocated or region-only grain — diligence discounts what it can't verify.

    What's driving it
    • 7 of 12 showrooms at true actuals
    • Lowest coverage: Hong Kong at 50%
    FYI
    • 4,530 active orders / pieces in production across the network
    • Owner: Operations / Order systems
  2. 2
    Mine the healthy repeat-trade base for cross-house attachOpportunity
    Why it matters

    £114m of repeat-designer revenue sits on a network running 4,530 active orders — the warmest expansion surface Stark has.

    What's driving it
    • £165m total showroom revenue; £114m repeat-designer revenue
    • Largest showroom New York — D&D Building (Flagship) at £46m
    FYI
    • Carpet ↔ Fabric ↔ Rugs cross-house whitespace in the account base
    • Owner: Account / Sales (To-the-Trade)
🧩 Operate the houses & showroomsStep 4 of 7 · drill into a showroom twinOrg Roll-up 360Integration 360All journeys
🌐 Enterprise 360 modules· on Showroom / Atelier 360Browse all 31 views ▾
● LiveBuilt forOperations / Ateliers· what's in production, what's late, where to expediteShowrooms / Service· client-review dates & orders past promiseAccount / Sales· a healthy base ready for cross-house attach

This is the view the showroom & atelier teams act on. Each showroom is a living book — pick one and see its orders by house, what's on-time vs in production vs delayed, its next client review, the pieces below first-quality, and its repeat-designer base. The Stark thread runs through it: the data grain tells you how much of this showroom's number you can bank. It's the single-showroom drill-down for Org Roll-up 360.

Data backing: site (showroom revenue · repeat-designer revenue · active orders · health · recording grain · coverage) — operational detail (order mix, in-production/delayed, sample library, craft quality, atelier) modeled per showroom
One showroom, end to end

Operational scorecard

Order book · craft delivery · sample library & service · craft quality · repeat trade · atelier — plus the recording grain and a next best action.

Pick a showroom
New York / Northeast
US West
UK & Europe
US Midwest
US Southeast
International

New York — D&D Building (Flagship), NY

FLAGSHIP SHOWROOMFLAGSHIP HQ
New York / Northeast · Stark Carpet (corporate / flagship) · organic · £46m revenue · £34m repeat-designer
Operational score
94
Order book
1,400 active orders / memos
Custom rugs553
Fabric & textiles388
Carpet & broadloom459
Craft delivery
On-time
1,371
In production
17
Delayed
12
On-time craft delivery97.9%
Sample library · service
Next client review
Dec 22, 2026
Orders past promise
0
Open service issues
1
Craft quality
Pieces below first-quality
0
within standard

Quality drift tracks data-grain: low-coverage / off-system showrooms carry more re-weaves & re-dyes.

Repeat trade
Active repeat-designer base
Repeat spend / mo
£2,833k
Lead time
10-12 wks bespoke
Atelier / sourcing
Nearest weaving atelier
36 mi
Craft QC ✓

Bespoke pieces route to the nearest hand-knotting atelier / mill; the showroom owns the client, the atelier the loom.

Data grainActualsthis showroom books at showroom-grain actual · 100% showroom-grain coverage
↑ Back to Org Roll-up 360
Next best action
Harvest — sell across the houses

1,371 orders on-time, clean service. Point the cross-house flywheel here: attach fabric + carpet onto the rug base.