Stark's real footprint — region hierarchy, brand houses, and the post-acquisition data-grain reality (which showrooms report actuals vs region-level).
Integrated showrooms post transactions at showroom level; recently-acquired ones and agent markets still record at area/region. The view labels each so actuals are never confused with estimates.
Integrated showrooms on the common order/ERP system — every transaction booked at showroom/order grain. Trust as-is.
Integrating showrooms — some postings still land at area level; disaggregated to showroom using sales mix, headcount and order counts.
Recently acquired / agent markets — recorded only at region/area on legacy systems. The showroom figure is a modeled estimate until cutover.
1 · Resolve the showroom. Match legacy IDs, brand names and addresses (Scalamandré NYC = Showroom 1102 = Stark New York) into one golden showroom record — you can't roll up what you can't match.
2 · Tag the grain. Every transaction carries its recording level (showroom / area / region) and a confidence score, so the view shows actuals vs estimates instead of pretending they're the same.
3 · Disaggregate. For area-level postings, a driver model splits the total to showrooms by sales mix, headcount, order counts and payroll — weights learned from integrated showrooms where both grains exist during cutover.
4 · Reconcile & learn. Allocated showroom sums must tie back to the area total; anomalies and duplicate accounts across houses get flagged. As each showroom integrates, estimates flip to actuals — coverage is now 88% and rising.
Bubble size = revenue; color = operational health. Hover any showroom for detail and its brand house.
Six regions over Stark's real showroom footprint.
House in parentheses where an acquired brand operates the showroom.
Bar color = data grain: green actuals · amber allocated · red region-only.
The showroom-level view — including which acquired showrooms & agent markets still report at region level.
| Showroom | State / Country | Region | House / Brand | Revenue | Showroom-grain | Recording |
|---|---|---|---|---|---|---|
| New York — D&D Building (Flagship)HQ | NY | New York / Northeast | Stark Carpet (corporate / flagship) | £46m | 100% | Actuals |
| Los Angeles — PDC | CA | US West | Stark Carpet | £18m | 92% | Actuals |
| London — Chelsea Harbour | GBR | UK & Europe | Stark Carpet (UK) | £15m | 88% | Actuals |
| Chicago | IL | US Midwest | Scalamandré · 2017 | £14m | 74% | Allocated |
| Charleston | SC | US Southeast | Stark Studio Rugs (new showroom) · 2026 | £13m | 78% | Allocated |
| Dania Beach | FL | US Southeast | Stark Carpet | £12m | 90% | Actuals |
| San Francisco | CA | US West | Stark Carpet | £12m | 90% | Actuals |
| Boston | MA | New York / Northeast | Stark Carpet | £9m | 96% | Actuals |
| Washington | DC | New York / Northeast | Stark Carpet | £7m | 95% | Actuals |
| Paris | FRA | UK & Europe | Old World Weavers · 1992 | £7m | 72% | Allocated |
| Dubai | ARE | International | Stark Carpet (agent) | £7m | 55% | Region-only |
| Hong Kong | HKG | International | Stark Carpet (agent) | £5m | 50% | Region-only |