One additive tree — Region → House → Showroom — scoped to your role, with live revenue, repeat-designer revenue and the data-grain that says how far you can trust each number.
The footprint rolls up to 12 showrooms across 8 houses, but the roll-up isn't finished: ~£0.6m of acquisition-integration value is still unbanked across 4 mid-integration houses and £14.8m of cross-house whitespace is in play. Point the org at banking the integration value and harvesting the attach.
4 of 4 headline metrics improving vs prior · still off target: Total Revenue £165m vs £178m, To-the-Trade / Repeat-Designer Revenue £116m vs £126m, Repeat-Designer Mix % 70.0% vs 74.0%
4 houses are mid-integration, led by Scalamandré / House of Scalamandré at ~£0.4m of unbanked EBITDA — value that only lands when the cutover finishes.
12 showrooms across 8 houses rolled up additively
Add atelier capacity (Nepal/Thailand); stage sample-to-loom earlier on marquee projects.
Hand-knot atelier capacity tight; on-time craft delivery 91.5% vs 95% target as Fort Street ramps.
£14.8m of carpet↔fabric↔rug attach sits in the designer-account base; Peter Marino — flagship retail + residences (custom rugs + fabric) (Custom Rugs + Fabrics, £4.2m) leads the queue.
5 external design-market signals tracked
Prioritise studio bespoke design; align Custom Rugs + Fabrics houses on one proposal.
Design-press signal converted to a qualified custom-rug + fabric specification across retail & residences.
The roll-up lens, made operable. Pick the role you're signed in as and the tree opens at your scope; every level sums additively from the showroom grain. The twist that's pure Stark: each showroom is tagged showroom-grain actual, area-allocated, or region-only estimate — so the headline isn't just the number, it's how much of it you can bank. Houses carry their product house, integration state and GM straight from the brand registry.
Set an access level, drill the tree, rank showrooms within a cohort, and see who owns each unit — each showroom links to its Showroom 360, each house to its Brands & Houses 360.
72% is showroom-grain actual; the rest is area-allocated from area/region postings while integration completes — shown as an estimate, reconciled to the regional total.
| # | Showroom | Showroom-grain coverage | Grain | |
|---|---|---|---|---|
| 1 | New York — D&D Building (Flagship), NY · Stark Carpet | 100% | Actuals | |
| 2 | Boston, MA · Stark Carpet | 96% | Actuals | |
| 3 | Washington, DC · Stark Carpet | 95% | Actuals |
| Region · House · Showroom | Revenue | Repeat rev | Gross ~55% | Active orders | Coverage | Health | Grain / link |
|---|---|---|---|---|---|---|---|
| (1)38% | £62m | £45m | £34m | 1.8k | 9885% | ✓ | — |
| (3)38% | £62m | £45m | £34m | 1.8k | 9885% | ✓ | Houses 360 → |
| (1)18% | £30m | £21m | £17m | 820 | 9120% | ✓ | — |
| (2)18% | £30m | £21m | £17m | 820 | 9120% | ✓ | Houses 360 → |
| (2)15% | £25m | £16m | £14m | 620 | 8376% | ✓ | — |
| (1)8% | £13m | £8m | £7m | 320 | 7800% | ✓ | Houses 360 → |
| (1)7% | £12m | £8m | £7m | 300 | 9000% | ✓ | Houses 360 → |
| (2)13% | £22m | £15m | £12m | 630 | 8291% | ✓ | — |
| (1)9% | £15m | £10m | £8m | 430 | 8800% | ✓ | Houses 360 → |
| (1)4% | £7m | £5m | £4m | 200 | 7200% | ✓ | Houses 360 → |
| (1)8% | £14m | £10m | £8m | 360 | 7400% | 1/1 ⚠ | — |
| (1)8% | £14m | £10m | £8m | 360 | 7400% | 1/1 ⚠ | Houses 360 → |
| (1)7% | £12m | £7m | £7m | 270 | 5292% | 1/2 ⚠ | — |
| (2)7% | £12m | £7m | £7m | 270 | 5292% | 1/2 ⚠ | Houses 360 → |
The roll-up isn't finished. Three queues that turn the org tree into a plan: houses still integrating, cross-house whitespace, and the external signals pulling demand.