Six designer quote/order systems, one pipeline — federated win-rate, discounting and velocity, and the margin lost to legacy showroom tools.
Migrating the 3 legacy showroom tools onto the central order system recovers ~£5m on quotes Stark already writes — £1m of discount leakage plus £5m of win-rate uplift. The off-platform tools win less and discount more, with no governed pricing.
4 of 4 headline metrics improving vs prior · all on or above target
Legacy showroom tools discount at 14% vs the integrated 8% — recovering £1m of margin on the deals they already win, no new selling required.
Bringing legacy win-rate from 30% to the integrated 39% on £50m of quotes adds £5m of bookings.
One price book and approval workflow recovers ~£5m combined and flips these brands from estimates to showroom-grain actuals.
Each brand still quotes in its own system — the central Stark order entry, the Scalamandré order desk, plus legacy showroom tools and spreadsheets. Federated, they total £228m of open quotes; but the legacy off-platform systems win less and discount more, with no governed pricing. One view shows where the margin leaks.
Integrated systems (governed pricing) vs standalone legacy ones — note how win-rate falls and discount/cycle rise off-platform.
| Order system | House | Quotes | Value | Win-rate | Discount | Cycle | Status |
|---|---|---|---|---|---|---|---|
| Stark CRM / order entry | Carpet & Custom Rugs | 1200 | £96m | 38% | 9% | 16d | Integrated |
| Scalamandré order desk | Fabrics & Wallcoverings | 900 | £54m | 41% | 7% | 12d | Integrated |
| Stark Studio Rugs (legacy) | Custom Rugs | 380 | £30m | 30% | 14% | 26d | Standalone |
| Old World Weavers desk | Fabrics & Textiles | 520 | £28m | 39% | 8% | 14d | Integrated |
| Ashley Stark Home tool | Furniture, Hides & Lighting | 240 | £12m | 32% | 12% | 20d | Standalone |
| Fort Street Studio (spreadsheets) | Custom Rugs | 120 | £8m | 26% | 16% | 32d | Standalone |
Bringing the legacy tools to the integrated systems' discipline is worth real money on quotes Stark is already writing.
If standalone tools discounted at the integrated 8% instead of 14%, on the deals they already win.
Lifting standalone win-rate from 30% to the integrated 39% on £50m of quotes.
Standalone quote→order cycles run far longer; one order system shortens time-to-revenue and frees pursuit capacity.
The move: migrate Stark Studio Rugs (legacy), Ashley Stark Home tool, Fort Street Studio (spreadsheets) onto the central Stark order system with one price book and approval workflow. It recovers ~£5m combined, and — like the account master — it's the same integration that flips these brands from estimates to showroom-grain actuals everywhere else in the cockpit.