SStarkExecutive Cockpit

Quote / Order 360

Six designer quote/order systems, one pipeline — federated win-rate, discounting and velocity, and the margin lost to legacy showroom tools.

The Stark Group · FY26 (modeled)
Luxury to-the-trade — designers & architects only (no retail)
670 employees · 12+ US sites · 8 countries
Executive read· the answer, then the moves

Migrating the 3 legacy showroom tools onto the central order system recovers ~£5m on quotes Stark already writes — £1m of discount leakage plus £5m of win-rate uplift. The off-platform tools win less and discount more, with no governed pricing.

4 of 4 headline metrics improving vs prior · all on or above target

Do now — ranked by urgency
  1. 1
    Stop the £1m discount leakage on legacy toolsWatch
    Why it matters

    Legacy showroom tools discount at 14% vs the integrated 8% — recovering £1m of margin on the deals they already win, no new selling required.

    What's driving it
    • Legacy discount 14% vs integrated 8%
    • £50m of legacy quotes off governed pricing
    FYI
    • Affected tools: Stark Studio Rugs (legacy), Ashley Stark Home tool, Fort Street Studio (spreadsheets) (3 legacy systems)
    • Owner: Finance / Pricing
  2. 2
    Lift legacy win-rate to capture £5m of bookingsOpportunity
    Why it matters

    Bringing legacy win-rate from 30% to the integrated 39% on £50m of quotes adds £5m of bookings.

    What's driving it
    • Legacy win 30% vs integrated 39%
    • Cycle 11d slower off-platform
    FYI
    • 3 integrated systems already run governed approval workflow
    • Owner: VP Sales / Sales Ops
  3. 3
    Migrate everyone onto the central order system — £5m prizeOpportunity
    Why it matters

    One price book and approval workflow recovers ~£5m combined and flips these brands from estimates to showroom-grain actuals.

    What's driving it
    • £1m discount + £5m win-rate = £5m
    • 11d faster quote→order on one system
    FYI
    • £228m of open quotes federated across 6 systems
    • Owner: VP Sales / Sales Ops
🧩 Operate the houses & showroomsStep 7 of 7 · unify legacy order & quoting systemsAccount MasterJourney complete ✓All journeys
🌐 Enterprise 360 modules· on Quote / Specification 360Browse all 31 views ▾
● LiveBuilt forVP Sales / Sales Ops· one pipeline, one win-rateFinance / Pricing· stop discount leakageHouse leaders· quote velocity by system

Each brand still quotes in its own system — the central Stark order entry, the Scalamandré order desk, plus legacy showroom tools and spreadsheets. Federated, they total £228m of open quotes; but the legacy off-platform systems win less and discount more, with no governed pricing. One view shows where the margin leaks.

Data backing: quote_system (per-system quotes, value, win-rate, discount, cycle) · order-system federation
6
Order systems
across brands & houses
3,360
Open quotes
£228m value
37%
Blended win-rate
by £ value
9%
Avg discount
off list
17d
Avg quote→order
cycle time
Federated pipeline

Every order system, one table

Integrated systems (governed pricing) vs standalone legacy ones — note how win-rate falls and discount/cycle rise off-platform.

Order systemHouseQuotesValueWin-rateDiscountCycleStatus
Stark CRM / order entryCarpet & Custom Rugs1200
£96m
38%9%16dIntegrated
Scalamandré order deskFabrics & Wallcoverings900
£54m
41%7%12dIntegrated
Stark Studio Rugs (legacy)Custom Rugs380
£30m
30%14%26dStandalone
Old World Weavers deskFabrics & Textiles520
£28m
39%8%14dIntegrated
Ashley Stark Home toolFurniture, Hides & Lighting240
£12m
32%12%20dStandalone
Fort Street Studio (spreadsheets)Custom Rugs120
£8m
26%16%32dStandalone
Integrated systems (3)
£178m of quotes · 39% win · 8% discount. Governed pricing and approval workflow.
Standalone legacy (3)
£50m of quotes · 30% win · 14% discount · slower cycle. No governance — Stark Studio Rugs (legacy), Ashley Stark Home tool, Fort Street Studio (spreadsheets).
The consolidation prize

Move everyone onto the central order system

Bringing the legacy tools to the integrated systems' discipline is worth real money on quotes Stark is already writing.

Discount leakage recovered
+£1m

If standalone tools discounted at the integrated 8% instead of 14%, on the deals they already win.

Bookings from win-rate
+£5m

Lifting standalone win-rate from 30% to the integrated 39% on £50m of quotes.

Faster cash
11d

Standalone quote→order cycles run far longer; one order system shortens time-to-revenue and frees pursuit capacity.

The move: migrate Stark Studio Rugs (legacy), Ashley Stark Home tool, Fort Street Studio (spreadsheets) onto the central Stark order system with one price book and approval workflow. It recovers ~£5m combined, and — like the account master — it's the same integration that flips these brands from estimates to showroom-grain actuals everywhere else in the cockpit.