SStarkExecutive Cockpit

Business Overview

How Stark turns the data from its showrooms and house of brands into one trusted picture — and into the decisions that compound into lasting enterprise value for the family.

The Stark Group · FY26 (modeled)
Luxury to-the-trade — designers & architects only (no retail)
670 employees · 12+ US sites · 8 countries
The Stark Operating Platform

From the loom to the room.
One source of truth.

A house of brands on a patchwork of systems usually can't answer a simple question the same way twice. Stark can — because every number, from a sample memo to a showroom, is unified into one governed truth, then served as the exact answer each leader needs to act.

Before

Many systems, many answers

Legacy ERPShowroom POSBrand systemsSpreadsheetsPIM exportsDesigner CRMsAtelier logs

Each acquired house keeps its own books. A simple question — “what's our margin?” — returns a different number from each system, days later.

After

One governed truth

One ontologyGolden recordsOne metric dictionaryConfidence-flagged

Data is resolved, federated and defined once — so the same question returns the same trusted number, live, for everyone.

How it works

Five moves, raw data to realized value

Built around how leaders actually work

Every role has a journey — and an outcome

Sign in as any leader and the cockpit becomes theirs: their queue, their views, their guided path from question to decision. Here is what that looks like.

CS
Chad Stark
Chief Executive Officer
The challenge

A house of brands on a patchwork of systems — no single, trustworthy read on whether the portfolio is compounding.

What they get

One live picture of the whole house and a ranked queue of the highest-value moves.

Their day, better

Walks into the family meeting with the answer — not a three-day data pull.

CF
Chief Financial Officer
Chief Financial Officer
The challenge

Luxury margin, working capital and acquisition ROI are buried across legacy ledgers and spreadsheets.

What they get

P&L, working capital across long bespoke lead times, and enterprise value in one governed pane.

Their day, better

Sees the cash trapped in WIP — and the dry powder for the next house — in seconds.

💷CFO: margin → cash → value

Luxury earnings to cash to value: the consolidated P&L and margin, working capital across long bespoke lead times, economics by house, and the long-term value view.

Start Chief's journey →
AK
Ashley Stark Kenner
Creative Director
The challenge

Design, collections and craft live apart from the numbers that tell you what is actually selling.

What they get

Design-market signals, performance by house and collection, and where the craft is winning.

Their day, better

Sees which collections and collaborations land — and where the next one should go.

🧵Craft, heritage & design

The making of the house: read the design world, let an agent surface craft & sourcing actions, keep accounts & reorders healthy, support the makers & showroom teams, and protect the ateliers.

Start Ashley's journey →
GR
Greg Rosenblatt
Chief Operating Officer
The challenge

Showrooms, ateliers and lead times sit in different systems; an unintegrated house surfaces problems late.

What they get

Live order-to-craft delivery, atelier capacity, and the workstreams to finish each acquisition.

Their day, better

Finishes each acquisition faster — and always knows what is on the loom and what is late.

DO
Drew Olson
VP Sales · To-the-Trade
The challenge

Showroom pipeline, cross-house whitespace and account retention scattered across brand systems.

What they get

Funnel → forecast → cross-house whitespace → repeat-designer revenue, in one flow.

Their day, better

Knows where the next order comes from and defends the to-the-trade base.

JK
Johanna Kohr
Chief Marketing Officer
The challenge

Brand and designer relationships run on instinct, with the demand they build hard to see.

What they get

Design-press signals, the to-the-trade audience and the pipeline that marketing feeds.

Their day, better

Turns AD/Elle-Decor momentum into specified projects — and proves it.

🧵Craft, heritage & design

The making of the house: read the design world, let an agent surface craft & sourcing actions, keep accounts & reorders healthy, support the makers & showroom teams, and protect the ateliers.

Start Johanna's journey →
SF
The Stark Family
Owners · Family Stewardship
The challenge

Hard to know if the multi-brand thesis is on track — and whether the heritage is being well stewarded.

What they get

The value-creation plan, normalized EBITDA and the long-term enterprise value, governance-grade.

Their day, better

Reads the return on the house and what protects it for the next generation, at a glance.

The value-creation engine

Four pillars, each with its levers, agents and a number

Chad Stark runs the house on four priorities. Each pillar has concrete levers, a standing AI agent working it, and a live goal with a target — so the strategy is measurable, not a slogan.

🧵Craft & Heritage

Protect & extend 1938 craftsmanship — bespoke, signature collections & designer collaborations.

Levers
  • Grow custom/bespoke in the mix
  • Hold first-quality yield
  • Signature lines & Missoni collab
First-Quality YieldOn track
96%98%
Open Craft & Heritage
🤝Portfolio & M&A

Grow & integrate the house of brands — and sell across houses into single-house accounts.

Levers
  • Absorb Fort Street Studio
  • Capture acquisition value
  • Cross-house attach
Acquisition-Integration RealizationOn track
74%100%
Open Portfolio & M&A
📈Showroom & Trade

Expand showrooms (Charleston → more) and deepen designer & architect relationships.

Levers
  • Open & ramp showrooms
  • Deepen designer accounts
  • Grow the repeat-designer annuity
Designer / Client SatisfactionOn track
6270
Open Showroom & Trade
⚙️Margin & Delivery

Luxury margin through scale & sourcing — with on-time craft and freed working capital.

Levers
  • Expand luxury EBITDA margin
  • Lift on-time craft delivery
  • Free cash from WIP & AR
EBITDA marginOn track
18.2%20%
Open Margin & Delivery
One shared language

Everything connects to the showroom

The ontology is the model behind the truth: ten classes, one keystone. The showroom is where house, leader, legal entity and geography reconcile — so a number computed anywhere foots everywhere.

See it whole

Every subject, composed into one 360

A 360 assembles everything the platform knows about one subject — graph context, governed metrics, external signals — into one role-ready surface a person and an agent read the same way.

Specify to cash

Follow the money, end to end

One spine shows the value, the conversion, the days and the leakage at every handoff — long bespoke lead times mean ≈185 days specify-to-cash, with ~£10m stuck or leaking. The biggest pools: unbilled woven work and aged receivables.

SpecifyOrderCraft / WeaveShipInstallCollect
Walk the cycle
The engine room

Source it, integrate it well, prove it returns — and trust every number

The house of brands only works if each acquisition is well absorbed and the value is provable — and only matters if the numbers tie out. A standing reconciliation harness proves each metric equals the sum of its parts.

What it compounds into

The same governed data, the same decisions — a better business

£165m
Revenue
five product houses
£30m
Adj. EBITDA
18.2% margin
£14m
Free cash flow
funds the house
£116m
Repeat-designer
70% to-the-trade
0.5×
Net leverage
conservative, family-owned
📖
See it all come together
Read the Stark story, end to end

The full operating narrative — the houses and the markets, craft delivery and repeat-designer revenue, the brand portfolio and the financials — as one continuous scroll.

The Stark Story

See it as you

Pick a role and walk its journey, ask the cockpit a question, or look under the hood of the house.