Growth, house performance, craft operations, designer accounts and strategic signals across the Stark group of brands.
Revenue of £165m is growing 10.0%, but durable value rests on revenue quality: repeat-designer mix sits at 70% against the 74% target. Convert the £8m weighted project pipeline and £9m of cross-house whitespace into repeat-trade revenue.
8 of 8 headline metrics improving vs prior · still off target: Total Revenue £165m vs £178m, Revenue Growth (YoY) 10.0% vs 12.0%, Adj. EBITDA Margin 18.2% vs 20.0%
Lifting repeat-designer mix from 70% to 74% reframes ≈ £7m of revenue as durable repeat-trade annuity — the swing that compounds enterprise value.
Add atelier capacity (Nepal/Thailand); stage sample-to-loom earlier on marquee projects.
Hand-knot atelier capacity tight; on-time craft delivery 91.5% vs 95% target as Fort Street ramps.
Peter Marino — flagship retail + residences (custom rugs + fabric) (Custom Rugs + Fabrics) carries £4.2m at 60% — the largest single mover in the £8m weighted book.
Prioritise studio bespoke design; align Custom Rugs + Fabrics houses on one proposal.
Design-press signal converted to a qualified custom-rug + fabric specification across retail & residences.
Monthly revenue (bars) and adjusted EBITDA (line), £m.
Weighted project pursuits — signal-driven items sourced from design-press & trade feeds.
| Opportunity | Houses | Stage | Prob. | Value |
|---|---|---|---|---|
| signalPeter Marino — flagship retail + residences (custom rugs + fabric) | Custom Rugs + Fabrics | Proposal | 60% | £4.2m |
| signalFour Seasons — property refresh (carpet + custom rugs) | Carpet & Custom Rugs | Qualify | 45% | £3.6m |
| Aman — new resort openings (broadloom + hides) | Carpet & Broadloom + Hides | Proposal | 50% | £2.4m |
| signalSuperyacht fit-out — bespoke silk rugs + leather | Custom Rugs + Hides | Develop | 48% | £1.9m |
| Studio Sofield — hospitality fabric package | Fabrics & Textiles | Qualify | 40% | £1.5m |
| signalKelly Wearstler — cross-house attach (fabric + wallcovering) | Fabrics + Wallcoverings | Develop | 55% | £1.2m |
Design-press, trade & commodity feed linked to accounts, suppliers and competitors.
| Source | Signal | Entity | Type | Materiality | Implication |
|---|---|---|---|---|---|
| Design Press | AD100 studio wins major luxury hotel commission | Peter Marino Architect (representative) | Project | High | → custom rug + fabric specification opportunity |
| Trade News | Four Seasons announces multi-property renovation programme | Four Seasons (representative) | Capex | High | → broadloom + custom rug pull-through |
| Design Press | Charleston design district draws luxury studios south | US Southeast | NewFacility | Medium | → Charleston showroom (opened May 2026) ramp |
| Commodity | Silk & fine-wool prices firm on tight supply | Silk filament suppliers (China/India) | Supply | Medium | → custom-rug input cost watch; dual-source fibre |
| Competitor | Pierre Frey expands US to-the-trade showroom network | Pierre Frey | Expansion | Medium | → defend fabric/wallcovering accounts |
| FX | £/$ and €/£ moves shift import landed costs | FX | Macro | Medium | → price European mill & US-sold goods accordingly |
Carpet & Broadloom · Custom Rugs · Fabrics & Textiles · Wallcoverings & Trimmings · Furniture, Hides & Lighting.
The 1938 flagship: wall-to-wall, broadloom & stair runners for residential & hospitality.
Bespoke hand-knotted silk & wool area rugs (Stark Studio Rugs, Fort Street Studio) — highest margin.
Old World Weavers & Scalamandré fabrics — to-the-trade textiles.
Furniture lines, hides & leather, and the luxury lighting collection; Ashley Stark Home.
Scalamandré / Grey Watkins wallcoverings, passementerie & trimmings.
Order book, lead-time adherence and craft-quality across showrooms & ateliers.
Top to-the-trade accounts with value, retention, score and untapped cross-house attach.
| Account | Tier | Segment | Revenue | Repeat | Retention | Whitespace | Score | Risk |
|---|---|---|---|---|---|---|---|---|
| Peter Marino Architect (representative) | Global | Luxury Residential (HNW) | £5.2m | £3.6m | 116% | £1.2m | 93 | Low |
| Kelly Wearstler Studio (representative) | Global | Interior Designers | £4.6m | £3.2m | 114% | £0.9m | 91 | Low |
| Four Seasons (representative) | Global | Hospitality (hotels & resorts) | £4m | £2.8m | 106% | £1.5m | 84 | Medium |
| Studio Sofield (representative) | Global | Interior Designers | £3.4m | £2.4m | 109% | £0.8m | 88 | Low |
| Ken Fulk (representative) | Global | Hospitality (hotels & resorts) | £3.1m | £2.1m | 110% | £1m | 87 | Low |
| Aman Resorts (representative) | National | Hospitality (hotels & resorts) | £2.6m | £1.8m | 108% | £1.1m | 85 | Low |
| Rosewood Hotels (representative) | National | Hospitality (hotels & resorts) | £2.2m | £1.5m | 104% | £0.9m | 80 | Medium |
| Mandarin Oriental (representative) | National | Hospitality (hotels & resorts) | £2m | £1.4m | 105% | £0.8m | 81 | Medium |
| Yacht & aviation outfitters (representative) | National | Yachts & Aviation | £1.8m | £1.1m | 107% | £0.7m | 83 | Low |
| Embassy / institutional (representative) | National | Institutional / Embassy | £1.3m | £0.8m | 100% | £0.4m | 74 | Medium |