Per-account intelligence on top designer, architect & hospitality accounts — revenue, repeat orders, retention, cross-house whitespace and the next move.
£9.3m of cross-house whitespace sits across 10 designer & hospitality accounts on £30.2m of revenue, while 0 accounts (£0k) are flagged at-risk. Defend the at-risk book first, then attack whitespace where the account spends across the most houses.
4 of 4 headline metrics improving vs prior · still off target: Designer-Account Retention 108.0% vs 112.0%, To-the-Trade / Repeat-Designer Revenue £116m vs £126m, DSO (Days Sales Outstanding) 55d vs 48d
0 accounts at high churn risk put £0k of revenue in play; a save here protects repeat-designer revenue directly.
Each retention point on the repeat base ≈ repeat-designer revenue lost.
Each retention point on the repeat base ≈ repeat-designer revenue lost.
Each retention point on the repeat base ≈ repeat-designer revenue lost.
Pick a designer or hospitality account for a one-page profile that turns the data into a move — a cross-house play for sales, a re-order/expansion plan for the account team, and a collect-or-hold call for credit — each benchmarked against the trade book.
Account is well-penetrated (£1.2m whitespace). Protect share and pursue the open £4.2m Custom Rugs + Fabrics project.
Healthy expansion (retention 116%, +8 vs peer). Lock a marquee multi-project relationship and reference-account status.
Cash position healthy (DSO 49d, within peer). No action.
10 named accounts · £30.2m revenue · £9.3m of cross-house whitespace · 0 at churn risk.
| Account | Segment | Revenue | Repeat rev | NRR | DSO | Whitespace | Health | Verdict |
|---|---|---|---|---|---|---|---|---|
| Peter Marino Architect (representative) | Luxury Residential (HNW) | £5.2m | £3.6m | 116% | 49d | £1.2m | 93 | Grow |
| Kelly Wearstler Studio (representative) | Interior Designers | £4.6m | £3.2m | 114% | 52d | £900k | 91 | Grow |
| Four Seasons (representative) | Hospitality (hotels & resorts) | £4.0m | £2.8m | 106% | 58d | £1.5m | 84 | Cross-house |
| Studio Sofield (representative) | Interior Designers | £3.4m | £2.4m | 109% | 55d | £800k | 88 | Grow |
| Ken Fulk (representative) | Hospitality (hotels & resorts) | £3.1m | £2.1m | 110% | 53d | £1.0m | 87 | Grow |
| Aman Resorts (representative) | Hospitality (hotels & resorts) | £2.6m | £1.8m | 108% | 60d | £1.1m | 85 | Grow |
| Rosewood Hotels (representative) | Hospitality (hotels & resorts) | £2.2m | £1.5m | 104% | 62d | £900k | 80 | Maintain |
| Mandarin Oriental (representative) | Hospitality (hotels & resorts) | £2.0m | £1.4m | 105% | 59d | £800k | 81 | Maintain |
| Yacht & aviation outfitters (representative) | Yachts & Aviation | £1.8m | £1.1m | 107% | 57d | £700k | 83 | Maintain |
| Embassy / institutional (representative) | Institutional / Embassy | £1.3m | £800k | 100% | 64d | £400k | 74 | Maintain |
Read it as a worklist: Cross-house = whitespace ≥ £1.5m · Grow = retention ≥ 108% · Defend = high churn risk · everything else, maintain.
One click into the owning view — each reads the same live governed dataset.